A collaboration with
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Goal
How might Samsung TTT design a robot for Gen Z that can solve household needs in the next 5 years?
Who is Gen Z?
A blanket term for people born between 1997 and 2010. They will make up 40% of the consumer market by 2020.
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On the whole, Gen Z renters will be twice as likely to be living with roommates and/or friends than all renters from other generations.
We created a framework to represent the user’s latent needs and desired features from a robotic product. This framework emerged from our research of the target demographic.
Our users have to perform at least four task modes in the same space throughout the day.
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Research showed a developing opportunity trend. The majority of the Gen Z demographic use one surface for almost all functions.
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With that datapoint the task footprint of the 2024 household shrunk from 800 square feet to the size of a 30 inch by 70 inch tabletop surface.
Work mode
Eating mode
Personal care
mode
Leisure mode
Based on our research, our team of 16 came up with a
co-bot system that can help our user create their ideal surface environment by changing both the tabletop and computer screen configurations or returning to a previous task by reproducing set layouts. Our solution empowers the user to efficiently interact with their environment and balance their daily routine.
​Project Coda is a robotic solution that can extend user capabilities by optimizing household surface space, constructing healthy routines, and completing menial tasks with ease in co-living urban spaces.
